Atlas - 2374 - Flatcar, 40 Foot, Stakes - Reading - 91306

Specific Item Information: Initially sold separately, and then in the 1990s as part of an Arnold/Rivarossi set.

Model Information: The Rivarossi 40 Foot Flatcar was released in 1969 in four road names. It was built for Atlas by Rivarossi in Italy. This body style was also produced and marketed directly by Rivarossi under their own name with their own packaging. This body style can be distinguished from the Atlas 50 foot flat car by counting the number of stake pockets on each side. The 40 foot cars have 11 pockets on each side where the 50 foot Atlas-made cars have 13.

Road Name History: Let’s get a couple of quick clarifications out of the way first. Reading rhymes with bedding and is not “reading” a book. Second, the only “Reading Railroad” is on the Monopoly game board. Its actual name was “Reading Company” with “Reading Lines” used on logos and advertising.

The Reading Company, usually called the Reading Railroad as was enshrined by the Monopoly board game, and boasting a predecessor company officially founded under the name the Philadelphia and Reading Railway Company, operated in southeast Pennsylvania and neighboring states from 1833 through 1976. Until the decline in anthracite loadings in the Coal Region after World War II, it was one of the most prosperous corporations in the United States.

Reduced coal traffic coupled with highway competition and short hauls forced it into bankruptcy in the 1970s. The railroad was merged into Conrail in 1976, but the corporation lasted into 2000, disposing of real estate holdings.

Brand/Importer Information: In 1924 Stephan Schaffan, Sr. founded the Atlas Tool Company in Newark, New Jersey. In 1933 his son, Stephan Schaffan, Jr., came to work for his father at the age of sixteen. Steve Jr. built model airplanes as a hobby and frequented a local hobby shop. Being an enterprising young man, he would often ask the owner if there was anything he could do to earn some extra spending money. Tired of listening to his requests, the hobby-store owner threw some model railroad track parts his way and said, "Here, see if you can improve on this".

In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.

Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.

In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.

In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.