Atlas - 2415 - Stock Car, 40 Foot, Wood - Reading - 19032

Model Information: Rivarossi created this model for Atlas back in 1969. 8 different road names were produced with product numbers 2411 through 2418.

Prototype History: Alonzo Mather, a Chicago clothing merchant who founded the Mather Stock Car Company, designed a new stock car in 1880 that was among the first to include amenities for feeding and watering the animals while en route. Mather was awarded a gold medal in 1883 by the American Humane Association for the humane treatment afforded to animals in his stock cars. Minneapolis' Henry C. Hicks patented a convertible boxcar/stock car in 1881, which was improved in 1890 with features that included a removable double deck. George D. Burton of Boston introduced his version of the humane stock car in 1882, which was placed into service the following year. The Burton Stock Car Company's design provided sufficient space so as to allow the animals to lie down in transit on a bed of straw. All-wood 40' stock cars of this general type would most likely have seen service in the early part of the 20th century (say, 1910-1930).

From Wikipedia

Road Name History: Let’s get a couple of quick clarifications out of the way first. Reading rhymes with bedding and is not “reading” a book. Second, the only “Reading Railroad” is on the Monopoly game board. Its actual name was “Reading Company” with “Reading Lines” used on logos and advertising.

The Reading Company, usually called the Reading Railroad as was enshrined by the Monopoly board game, and boasting a predecessor company officially founded under the name the Philadelphia and Reading Railway Company, operated in southeast Pennsylvania and neighboring states from 1833 through 1976. Until the decline in anthracite loadings in the Coal Region after World War II, it was one of the most prosperous corporations in the United States.

Reduced coal traffic coupled with highway competition and short hauls forced it into bankruptcy in the 1970s. The railroad was merged into Conrail in 1976, but the corporation lasted into 2000, disposing of real estate holdings.

Brand/Importer Information: In 1924 Stephan Schaffan, Sr. founded the Atlas Tool Company in Newark, New Jersey. In 1933 his son, Stephan Schaffan, Jr., came to work for his father at the age of sixteen. Steve Jr. built model airplanes as a hobby and frequented a local hobby shop. Being an enterprising young man, he would often ask the owner if there was anything he could do to earn some extra spending money. Tired of listening to his requests, the hobby-store owner threw some model railroad track parts his way and said, "Here, see if you can improve on this".

In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.

Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.

In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.

In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.