Atlas - 50 006 490 - Boxcar, 40 Foot, Steel Plug Door - Old Milwaukee Beer - 1789

Model Information: Atlas first released this model in 1976. It was originally produced in their New Jersey factor. It replaced a similar model made by Roco for Atlas from 1967 - 1975. The American-made Atlas tooling was launched with an amazing 24 different road names. In the 1997 Atlas catalog, this model is referred to as a 40' Plugdoor Boxcar. However, the earlier Roco model had been referred to alternatively as a "Reefer" (1967, 1969 and 1971) as well as a "40' Insulated Plugdoor" (1975). Sometime in the 1990s, the tooling was moved to China. From September 2006 onward, this model was considered part of the 'Trainman' product line.

Prototype History: Plug-Door boxcars are usually insulated and typically carry products such as canned goods that require protection from extremes of temperature but do not require refrigeration. Plug-style doors were normally used to ensure a tight seal in the insulation. Designed for transport of both perishables and large loads, plug doors allowed box cars to be sealed from outside dust and dirt. Cars like these were manufactured during the 50s and 60s.

Whether you consider this a reefer or a boxcar is a matter for angel-pinhead-counters. There seems to be a bit of a blurry line during the transition era between the idea of a steel ice reefer and an insulated boxcar. I guess an ice reefer was meant to hold ice for cooling but I doubt this is a cut-and-dry distinction. Modern "mechanical" reefers are a different breed as they contain a refrigeration unit which quite distinctly sets them apart from "boxcars".

Road Name History: Old Milwaukee is a brand of American dry lager owned by the Pabst Brewing Company and consists of four different brews—Old Milwaukee Lager, Old Milwaukee Light, Old Milwaukee Non-Alcoholic, and Old Milwaukee Ice. Old Milwaukee is brewed throughout the USA and various packages are currently distributed in all 50 US states, many Canadian provinces, and in select international markets.

Old Milwaukee Beer was first brewed in the 1930s as a value-priced beer by the Joseph Schlitz Brewing Company. In 1982, the Schlitz Brewing Company and the Old Milwaukee brand were acquired by Stroh Brewery Company of Detroit. In 2000, Stroh's and all of its beer brands and recipes were acquired by Pabst Brewing Company, where the brand currently resides.

Canada is one exception: in 1999, Sleeman Breweries of Guelph, Ontario (a division of Sapporo Breweries) acquired Stroh Canada, becoming the Canadian manufacturer and distributor of Old Milwaukee. The purchase doubled Sleeman's volumes, although the Old Milwaukee brand competes on lower margins than premium beers.

In 1987 Old Milwaukee introduced a beer/party ball to the market. It contains five gallons of beer. The "Beer Ball" was first introduced by F. X. Matt (at the time called the West End Brewing Co.) of Utica, New York, and that brewer coined the name "Beer Ball". Matt's first Beer Ball hit the market in 1977 and by 1982 it was being used by 10 other US and Canadian breweries.From Wikipedia

Brand/Importer Information: In 1924 Stephan Schaffan, Sr. founded the Atlas Tool Company in Newark, New Jersey. In 1933 his son, Stephan Schaffan, Jr., came to work for his father at the age of sixteen. Steve Jr. built model airplanes as a hobby and frequented a local hobby shop. Being an enterprising young man, he would often ask the owner if there was anything he could do to earn some extra spending money. Tired of listening to his requests, the hobby-store owner threw some model railroad track parts his way and said, "Here, see if you can improve on this".

In those days, railroad modelers had to assemble and build everything from scratch. Steve Jr. created a "switch kit" which sold so well, that the entire family worked on them in the basement at night, while doing business as usual in the machine shop during the day.

Subsequently, Steve Jr. engineered the stapling of rail to fiber track, along with inventing the first practical rail joiner and pre-assembled turnouts and flexible track. All of these products, and more, helped to popularize model railroading and assisted in the creation of a mass-market hobby. The budding entrepreneur quickly outgrew the limitations of a basement and small garage operation. Realizing they could actually make a living selling track and related products, Steve and his father had the first factory built in Hillside, New Jersey at 413 Florence Avenue in 1947. On September 30, 1949, the Atlas Tool Company was officially incorporated as a New Jersey company.

In 1985, Steve was honored posthumously for his inventions by the Model Railroad Industry Association and was inducted into the Model Railroad Industry Hall of Fame in Baltimore, Maryland. In addition, Steve was nominated and entered into the National Model Railroad Association Pioneers of Model Railroading in 1995.

In the early 1990s, the Atlas Tool Company changed its name to Atlas Model Railroad Company, Inc.

Manufacturer Information: 'Atlas Model Railroad' represents the New Jersey manufacturing facility for Atlas brand model railroad products. Atlas also imported European made models in their early years and those items will be noted as having manufacturers set appropriately. In the 1990s Atlas moved all their toolings to China.