Model Power - 344X - Stock Car, 40 Foot, Wood - Undecorated

Specific Item Information: MADE IN YUGOSLAVIA molded in bottom.

Model Information: Mehano first produced this car for MRC and Life-Like in the early 1970s (and possibly as early as the late 1960s). It carries nickel-silver plated wheels and Rapido Couplers. It was later imported by Model Power as well. The Model Power imports was equipped with nickel-silver plated metal wheels, but we found examples (from the photos) of models equipped with injection molded plastic wheels.
Model Power subsequently transferred production of this car to China. The Mehano models are marked 'Made in Yugoslavia' on the underframe and on the cover of the jewel case.

Though Model Power Chinese re-run uses the same road names and numbers, as well as the same stock number, as the Mehano run, there are visible differences like the number and company plates on the sides.

Prototype History: Alonzo Mather, a Chicago clothing merchant who founded the Mather Stock Car Company, designed a new stock car in 1880 that was among the first to include amenities for feeding and watering the animals while en route. Mather was awarded a gold medal in 1883 by the American Humane Association for the humane treatment afforded to animals in his stock cars. Minneapolis' Henry C. Hicks patented a convertible boxcar/stock car in 1881, which was improved in 1890 with features that included a removable double deck. George D. Burton of Boston introduced his version of the humane stock car in 1882, which was placed into service the following year. The Burton Stock Car Company's design provided sufficient space so as to allow the animals to lie down in transit on a bed of straw. All-wood 40' stock cars of this general type would most likely have seen service in the early part of the 20th century (say, 1910-1930).

From Wikipedia

Road Name History: Although they may be molded in color, unpainted and unlettered, undecorated products are marketed to modelers who seek to custom decorate their models for private roads and/or road and/or company names that were not commercially produced by any of the major manufacturers.

Undecorated models are frequently also unassembled or only partially assembled and required modelers to be comfortable with glue, paint and sometimes solder in order to prepare their models for display. Materials for these models can vary but often include plastic, pewter and resin. Models may or may not come with decals or other decorations such as plastic signage, railings and ladders to enhance the appearance of the final product.

Brand/Importer Information: Founded in the late 1960's by Michael Tager, the 3rd generation business specializes in quality hobby products serving the toy and hobby markets worldwide. During its 50 years of operation, Model Power has developed a full line of model railroading products, die-cast metal aircraft, and die-cast metal cars and trucks.

In early 2014, Model Power ceased its business operations. Its extensive portfolio of intellectual property and physical assets are now exclusively produced, marketed, sold, and distributed by MRC (Model Power, MetalTrain and Mantua) and by Daron (Postage Stamp Airplanes and Airliner Collection).

Manufacturer Information: Mehano is a Slovenian toy manufacturer located in Izola, Slovenija. The company was founded as Mehanotehnika and was producing toys starting in June 1953. They first exhibited at the Nuerenberg Toy Fair in 1959. Mehano produced a number of different locomotives and rolling stock models for the North American market in the 1960s and 1970s. Companies such as Atlas and Life-Like imported a huge variety of their products. Generally they can easily be recognized as they are stamped "Yugosolavia" on the underframe. The company was formally renamed "Mehano" in 1990. Izola today is part of the country of Slovenia since the breakup of Yugoslavia.
Mehano filed for bankruptcy in 2008, but still continued to exist and operate. Since 2012, Mehano products are distributed by Lemke.