Athearn - 10210 - Truck, Ford C-Series - Coca-Cola

Prototype History: The Ford C-Series is a medium-duty cab-over engine (COE) truck that was built by Ford between 1957 and 1990. It was used primarily for local delivery, and fire apparatus. Many of the fire trucks came merely as cab and windshield models. In production nearly unchanged for 33 years, the C-Series was the longest-produced commercial truck in North America at the time it was discontinued. Only the Mack Model R (39 years) and Kenworth W900 (55 years; still in production) have remained in production longer.

As Ford started squaring off its vehicles in 1957, they finally gave the cab-overs their own designs separate from the rest of the Ford truck lineup. It featured a small grille near the front bumper, with a four-pointed star emblem on each end, the word "F O R D" spelled out below the windshield, and had a cog-and-lightning bolt crest emblem between the headlights. Variations of this emblem were found on many other Ford trucks during the 1950s and into the 1960s. The C-Series held onto this logo the longest.

From Wikipedia

Road Name History: The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892.

The company—headquartered in Atlanta, Georgia, but incorporated in Wilmington, Delaware—has operated a franchised distribution system since 1889: the Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company owns its anchor bottler in North America, Coca-Cola Refreshments.

The company's stock is listed on the NYSE and is part of DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index. Muhtar Kent serves as chairman of the company with James Quincey as president and chief executive officer.

from Wikipedia

Brand/Importer Information: Athearn's history began in 1938, when its founder-to-be, Irvin Athearn, started an elaborate O scale layout in his mother's house. After placing an ad selling the layout, and receiving much response to it, Irv decided that selling model railroads would be a good living. He sold train products out of his mother's house through most of the 1940s. After becoming a full-time retailer in 1946, Irv opened a separate facility in Hawthorne, California in 1948, and that same year he branched into HO scale models for the first time.

Athearn acquired the Globe Models product line and improved upon it, introducing a comprehensive array of locomotive, passenger and freight car models. Improvements included all-wheel drive and electrical contact. One innovation was the "Hi-Fi" drive mechanism, employing small rubber bands to transfer motion from the motor spindle to the axles. Another was the double-ended ring magnet motor, which permitted easy connection to all-wheel-drive assemblies. Athearn was also able to incorporate flywheels into double-ended drives.

The company produced a model of the Boston & Maine P4 class Pacific steam locomotive which incorporated a cast zinc alloy base and thermoplastic resin superstructure. It had a worm drive and all power pickup was through the bipolar trucks that carried the tender. This item was discontinued after the Wilson motor was no longer available, and was not redesigned for a more technologically advanced motor.

Athearn's car fleet included shorter-than-scale interpretations of passenger cars of Southern Pacific and Atchison, Topeka & Santa Fe Railroad prototypes. The company also offered a variety of scale-length freight cars with sprung and equalized trucks. The cars could be obtained in simple kit form, or ready-to-run in windowed display boxes. The comprehensive scope of the product line contributed to the popularity of HO as a model railroad scale, due to the ready availability of items and their low cost.

Irv Athearn died in 1991. New owners took control in 1994, but continued to follow Athearn's commitment to high-quality products at reasonable prices. Athearn was bought in 2004 by Horizon Hobby. Athearn was then moved from its facility in Compton to a new facility in Carson, California. In mid-2009, all remaining US production was moved to China and warehousing moved to parent Horizon Hobby. Sales and product development was relocated to a smaller facility in Long Beach, California.

Read more on Wikipedia and Athearn website.