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Bowser - 37840 - Covered Hopper, 3-Bay, Cylindrical - Maypo - 17476

6  of these sold for an average price of: 16.5416.546 of these sold for an average price of: 16.54
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N Scale - Bowser - 37840 - Covered Hopper, 3-Bay, Cylindrical - Maypo - 17476 Image Courtesy of Bowser Trains
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Stock Number37840
Original Retail Price$19.95
BrandBowser
ManufacturerBowser
Body StyleDelaware Valley Covered Hopper 3-Bay Cylindrical
Image Provider's WebsiteLink
Prototype VehicleCovered Hopper, 3-Bay, Cylindrical (Details)
Road or Company NameMaypo (Details)
Reporting MarksSHPX
Road or Reporting Number17476
Paint Color(s)Yellow
Print Color(s)Red and Black
Coupler TypeGeneric Magnetic Knuckle
Coupler MountBody-Mount
Wheel TypeChemically Blackened Metal
Wheel ProfileSmall Flange (Low Profile)
Release Date2018-02-01
Item CategoryRolling Stock (Freight)
Model TypeCovered Hopper
Model Subtype3-Bay
Model VarietyACF Cylindrical
Prototype RegionNorth America
Prototype EraNA Era IV: 2nd Gen Diesel (1958 - 1978)
Scale1/160



Model Information: This model was developed by Delaware Valley Freight Car Corporation. The tooling was purchased by Bowser in 1998 and has been re-released several times since it was acquired. The body style has also been sold by Eastern Seaboard Models under the ESM branding. The model is available in both 3-Bay and 6-Bay variations.
Prototype History:
ACF introduced their roundish cylindrical hoppers in the early 1960s. The cars differed greatly from the ribbed sided hoppers of the era. They have been made in 3-bay and 6-bay variations. These cylindrical hoppers were superseded on ACF’s production line by the Centerflow in 1964, a revolutionary design that influenced later covered hopper types. In the late 60s or early 70s Canada came out with 4-bay covered hoppers that appear to be derived from ACF’s pre-Centerflow cylindrical hoppers. These cars were used by CN, CP and various smaller Canadian shippers. There is some question as to why the Canadian builder based their design off the older cylindrical and not ACF’s newer Centerflow. It was likely a patent issue and copying it could have triggered legal action against the Canadian builders. There are also certain structural design differences between the cylindrical and centerflow cars and perhaps the decision to copy the cylindrical was based on the greater volume capacity of the cylindrical design.
Road Name History:
The Maltex Company marketed Maltex Cereal, a combination of toasted wheat and malted barley, for years. It developed Maypo maple-flavored hot oat cereal in 1950, but sales remained minuscule in comparison to its competitors. At the time of the "I Want My Maypo" ad, Maltex became a subsidiary of Connecticut-based Heublein Inc. When the brand was not selling well, Maypo advertisers decided to push the product very heavily using advertising. The result was the famous Maypo commercial featuring the character 'Marky Maypo.'

The black and white animated commercial was sixty seconds long. The setting was a breakfast table with Uncle Ralph trying to get his nephew, Marky, to eat his new 'surprise' cereal. However, Marky seems more interested in wearing his cowboy hat than eating the oatmeal. The frustrated Uncle grabbed the hat from Marky, who demanded it back, refusing that he wouldn't eat the oatmeal otherwise. Then, the Uncle resorts to pretending that a spoonful of Maypo is an airplane and Marky's mouth is the hangar, but accidentally puts the spoon in his own mouth, and liked the taste. Marky then grabbed a spoonful of Maypo and ate it greedily. As the uncle then eagerly ate the rest of the oatmeal, Marky yelled "I Want My Maypo!"

The commercial would not only turn Marky Maypo into a household name, but would also produce phenomenal increases in sales of Maypo cereal. Sponsor Magazine reported that the new advertising campaign led to sales increases, "an average of 78 percent . . . and as high as 186 percent in some markets." The ad also led to a new package design that featured Marky prominently as a new logo.

From Wikipedia
Brand/Importer Information:
On May 1, 1961, Bowser was purchased by Lewis and Shirlee English and moved from Redlands, CA to their basement in Muncy, PA. The original Bowser Manufacturing Co first advertised in the model railroad magazines in November 1948. At that time, the company had only one (HO Scale) engine, the Mountain, which had a cast brass boiler that is no longer available. It was sometime later that Bowser (Redlands) developed the NYC K-11 and the UP Challenger. The molds were made by K. Wenzlaff who introduced himself at the MRIA Show in Pasadena, CA in 1985 These two locomotives are still current production.

Bowser entered into N Scale in 1998 with their acquisition of the Delaware Valley Car Company, a manufacturer of N scale freight cars.
Item created by: gdm on 2018-02-12 20:37:26. Last edited by Lethe on 2020-05-07 00:00:00

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